Creators are all about taking their engagement to the next level, using their favorite platforms to increase their reach and nurture their fanbase.
And… There’s a new cool kid in town shaking things up, transforming the creator industry for good (while also making things easier for creators who want to monetize their content faster).
We’ll lay out everything you need to know about Curastory Multiplatform and why you, a thriving creator, should take this into your growth strategy starting today.
What is Multi-platform?
First things first – Multi-platform (or Cross-Platform Marketing) is the marketing strategy that involves several touchpoints between the brand and the user, increasing their relevance through expansive communication through well-positioned channels.
Or, in simple terms, it is a growth marketing strategy that leverages as many relevant platforms as possible to increase engagement between brands and consumers.
Just like Basis says, “multi-platform marketing creates several touchpoints between the brand and consumers, optimizing engagement along the way. It allows you to meet your audience(s) where they “live” online and tap into the communication channels and social media platforms that facilitate that conversation most effectively.”
This means that as a creator, leveraging as many relevant channels or platforms as possible is an insanely powerful way to increase engagement, thus monetizing your content faster and reaching wider audiences as a result.
How does it work?
The first thing you have to do is go back and study your target audience.Understanding their needs and interests will give you a clear path to follow to land their undivided attention.
Now, let’s say you have their attention. Great content, relevant, and targeted. Awesome.
Next is to discover which other platforms they are using, so you can be there as well. You want to hang out (and post your content) where they are.
This will allow you as a creator to polish your storytelling skills and build engagement with more extensive, targeted audiences, where they love to be.
But, that’s not it. You can’t just randomly post, even if you understand their interests and where they hang out.
You also need to have a system or plan to track your growth strategy’s effectiveness. Otherwise, you’d be losing chances to optimize your monetization and wasting powerful reach. And you don’t want that.
That’s why you have to determine which KPIs are most important, so you can leverage your resources and discover what needs to be tweaked along the way. Then, you’ll win.
How does multiplatform boost social media engagement?
Social media engagement is a crucial part of your growth strategy. It involves a primary KPI for us as creators. And multi-platform marketing heavily relies on this.
Hootsuite shines some light on the subject, saying that “alongside saving time, cross-posting is a highly effective tactic for social managers to use because it helps streamline your posting strategy, gives you an opportunity to repurpose content across multiple platforms, and continually keeps your social channels up to date.”
And we’re in line with this. Multiplatform boosts social media by enabling creators to repurpose relevant content across multiple platforms, empowering their reach and driving them closer to their target audience naturally and not pushy.
The best part is that it will protect your storytelling skills, as you won’t have to go nuts creating several pieces of content at once for different channels. It’s about leveraging resources efficiently.
Here are some best practices for multiplatform posting…
Hootsuite is a multi-platform marketing behemoth. And they are well-known as the authority in the matter, at least for this particular case.
So, taking their words on it, let’s say there are at least 4 practices you CAN’T miss on applying if you want to make the most out of multi-platform to level up your engagement strategy as a content creator.
And these are…
- Having a plan
- Setting platform-specific goals
- Saying NO to copy-paste
- Using paid and organic strategies together
Now, let’s break each down by order.
Having a plan: This is crucial. You can’t just try to make your strategy work if you don’t even have one, right?
This means researching your audience, having a timeline for your content planning, time-management strategies to prevent burnout…
It all starts with you as a content creator: planning, planning, planning.
Second, we have set platform-specific goals. No-brainer, right? You can’t use the same content strategy for Twitter as you would on Instagram, for example. These platforms contradict each other in what the specific audience consumes on while navigating. This means you must understand that engagement will vary depending on each platform, so should your expectations and goals.
Third, it’s a classic. As part of the Curastory fam, you are original, unique, and creative by essence. However…There are always copy-pasters all around. And by working ethics, you don’t wanna be ‘that’ creator. If you could call them creators.
And, finally, we’re debunking a myth: Yes, creator, you can and should use paid and organic strategies together.
Applying best practices and leveraging your content, you can get the best engagement and monetization results possible. You’re getting immediate traffic by targeted campaigns and getting organic traffic by leaving valuable content for red-hot visitors to find. The best of both worlds.
How to measure your multiplatform engagement?
Creators must measure their multiplatform engagement to ensure their growth path as storytellers on each platform has a meaningful impact.
It’s as simple as, for example, using a tool that enables you to see real-time data on your impressions and engagement across time. Like Curastory, for instance.
In our case, we’re empowering creators to make the most out of their audiences while monetizing their content faster, being supported by brand partners that share their audience interests and passions.
By getting accurate data from their audience impressions, our creators can optimize their targeting criteria and evolve, grow, and improve as content creators while monetizing their content faster.
On the other hand, there are incredibly useful non-automated ways to do this.
Like, for example, getting familiar with Google Analytics, and each Social Media platform native analytics you’re using.
For example, The Manifest mentions some interesting things to consider when studying analytics you might find useful… And it’s a S.M.A.R.T thing to do:
“Your goals in social media should be smart. This means… Specific, Measurable, Attainable, Realistic, and Time-bound.”
Measuring your social media multiplatform strategy depends on you getting familiar with native tools and metrics from each social media channel and making sure you are following relevant goals that are achievable and optimizable.
The importance of monitoring multiplatform engagement
A mute personal brand is a dead personal brand. As a creator, you know this all too well.
There’s nothing worse than just posting and forgetting about your audience’s engagement – from comments, questions, reactions… You want to be present to stay relevant.
Just like E-Marketing Associates says, “part of having exemplary performance includes the valuable interactions between your social media following and the content you are posting. With social media, comments can let you glimpse into how your audience feels about your content, and that’s just the beginning of why you should monitor comments through your social media accounts.”
This means that social media is a two-way street, where you give but also take. And this becomes even more important if you’re using a multiplatform approach for your content.
You don’t want to lose valuable followers or even worse… Be forgotten or ghosted by them. So, start showing some love.
Some content creators with an excellent multiplatform strategy…
At Curastory, class recognizes class. So let’s check two fantastic examples of multi-platform content creators doing their thing.
Creator: Alex Cattoni (@copyposse on Instagram)
Audience: Copywriters, Business Owners, Entrepreneurs
Multiplatform Strategy: LinkedIn, Instagram, YouTube
Value, value, value. That’s what an audience loves, and as a Creator, Alex Cattoni knows how to use this for growth.
She brings together an entire community around content creation, copywriting, and business development using Instagram, YouTube, and LinkedIn to take her engagement to unparalleled levels.
Go check her out!
Creator: Zach King
Audience: Aspiring Magicians, Business Owners, Entertainment
Multiplatform Strategy: YouTube, Tik-Tok, Instagram
Visual magic is real. And Zach surely knows how to raise the bar on this subject!
Using YouTube, Instagram, and Tik-Tok to increase his engagement with magic tricks and tips, Zach has grown to insane levels as a Creator, using visual platforms for growth.
Ready for some magic? Give him a follow.
Multiplatform could turn into monetization, done right
To sum it up, fam, multiplatform is an amazing resource to pull if you want to grow as a creator and transform engagement into monetization faster.
All you need to do is follow these best practices, tips, and frameworks in your best interest… And you’ll start seeing results faster than expected.
Of course, if you have any questions, don’t hesitate to ask. At Curastory, we always are up for helping our beloved creators.