April 21, 2023

What is Content Moderation?

With the popularity of social media creation and the internet, people can connect, share ideas, and express themselves easier than ever before. However, as online content creators, it’s our responsibility to create a safe and supportive community for everyone. 

One way that this is achieved is through content moderation.

Content moderation is an important process that helps ensure user-generated content on your video channel follows your values and the community standards. With the continuous development of technology, content moderation can help protect your organization’s brand reputation from any questionable or inappropriate content.

But what is content moderation, exactly, and why should you make it a priority on your video channel? We’ll discuss content moderation, why it’s important, common challenges you may face, and best practices for maintaining an effective and responsible online content moderation process. 

Let’s get started!

Introduction to Content Moderation

Content moderation consists of reviewing and monitoring user-generated content (UGC). Following this process guarantees that content posted to a particular platform complies with its guidelines.1 This protects online platforms and users from offensive, harmful, or illegal material. 

Enforcing content moderation helps preserve the authenticity of social platforms by making sure any content that isn’t in compliance with regulations is identified and taken down. It also ensures that users have a safe and enjoyable experience using an online platform.

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Importance of Content Moderation

Moderating content is important for several reasons. First and foremost, it creates a safe and welcoming online environment. Content moderation helps keep the platform free from harmful content, such as: 

  • Hate speech
  • Harassment 
  • Graphic violence

Through eliminating this type of negative user-generated content, moderators help to ensure that everyone can enjoy the platform. This, in turn, protects the platform’s integrity, resulting in a trusting environment in which users feel safe and comfortable engaging with content and posting on social media.

Finally, content moderation helps to promote positive interactions between users. By removing negative or offensive content, moderators encourage a more positive user experience that allows people to post and communicate freely. 

At Curastory, we reserve the right to remove content that has been reported as part of our claims process. This ensures that content on the platform remains compliant with all rules and regulations to protect all users. 

Types of Content Moderation

Content moderation can take various forms, depending on the platform and the business’s specific goals.

The most common include a combination of proactive, reactive, and real-time automated methods.

Proactive Moderation

Proactive moderation involves screening all content before it is posted to a website or app. This procedure can involve content moderators either carrying it out manually, or with the help of technology, such as algorithms or machine learning. During the process, all potentially harmful content, including any keywords, phrases, or images, is flagged.2


After the material has been posted, it is assessed and then approved. This practice offers quick gratification to the users, letting them publish their material promptly. However, at times, it may potentially threaten the platform’s reputation, should questionable material be posted and exposed to its users.

Reactive Moderation

Reactive moderation is a method in which moderators respond to user comments or complaints regarding material that has already been posted. When a submission is flagged, it is evaluated and may be removed. 

Real-time Automated Moderation

Real-time automated moderation can involve using chatbots or other automated tools to respond to user comments or messages in real-time. This method helps platforms proactively protect themselves and their users from potentially negative content immediately with no roadblocks. 

Choosing the Best Moderation Approach

When it choosing a moderation approach, there are a few key factors to consider.

First, decide what type of content you need to moderate. Different types of content may require different approaches, such as using automated systems for image or video content and human moderators for text-based content.

You’ll also want to think about the specific needs and resources of your platform. Maybe you have a smaller team with a large volume of content to review. In this instance, it may benefit you to take a real-time automated approach.

Finally, consider your community guidelines and values, and choose an approach that aligns with these principles and user demographics. Successful content moderation will establish a safe and welcoming online community for all users, and choosing the right approach is an important step toward achieving this goal. 

Create a Safer Community with Curastory

At the end of the day, content moderation is a core component in creating a safe web experience. By utilizing a combination of proactive, reactive, and real-time automated moderation methods, you can effectively moderate content and protect users from harmful or offensive material. 

At Curastory, we understand the importance of content moderation in building a thriving online community. That’s why we’re committed to providing creators with a content creation platform and tools needed to create safe and engaging content. With Curastory, video creators can easily upload and manage their video content, while feeling confident that the content is appropriate for all viewers. Our integrated claims process on ad reads will help advertisers ensure their content is compliant with guidelines.

Whether you’re looking for a tool to help you manage your content or one that helps you reach a wider audience, we can do both. Discover more possibilities with Curastory. 


  1. Spectrum Labs. Content Moderation. https://www.spectrumlabsai.com/content-moderation
  2. New Media Services. What Is Content Moderation: Our Complete Guide. https://newmediaservices.com.au/fundamental-basics-of-content-moderation/

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Referrals are a significant part of a creator’s growth journey, and at Curastory, we are all about empowering and enabling creators to grow as much as they allow themselves to.
Referrals are a significant part of a creator’s growth journey, and at Curastory, we are all about empowering and enabling creators to grow as much as they allow themselves to.