Programmatic Creator Ads are here

At Curastory, we have built the first programmatic model to buy and scale creator media that we call “ad reads”. Advertisers log into Curastory to select their ad campaign preferences, input your budget, and submit scripts for all matched creators to record in their own voice to input in their original videos that will be posted throughout their video channels, like YouTube, Shorts, Reels, Facebook Watch, and TikTok. Native ad reads have the highest return in digital marketing to date like this example at 1:35.

4 months. We project how many views within the 4 month time frame that videos in our platform will receive once posted, staying conscious of your budget. We are currently working on rolling out lifetime ad reads, so creators can leave your messaging in their videos forever.

It depends. All of the videos in Curastory start at $30 every 1,000 views. Before running your campaigns, you can see quick previews of a few videos on the platform matching your campaign targeting criteria and how much the full video would cost you in 4 months. You will not be debited for the video with your embedded video ad read until it is performing in real time on the channels of the matched creators.

Once you are the official advertiser partner for the video and creator-recorded ad read, your brand has exclusive licensing rights over the video for 4 months. The creator still has full ownership rights over the video and has granted you exclusive licensing for the duration of the 4 months. You can read more on that in our terms of service.

When you submit your ad details that include the script for the creator, we recommend you also include a product link with a free or discounted product code. You must explicitly give instructions in the ad details for the creator to order the product and shoot with it in their video ad. Our advertisers’ product submissions must have 2 or 3 day shipping for Curastory ad read placements.

When bidding on your behalf for creator ad reads, we make note of your budget to not allocate all of your campaign spend on one video in order to diversify your creator ads across the internet. We give priority to your campaign if you do not yet have a bid in and where you have more content keywords that match the video.

When you connect and authorize us access to your Facebook, Google Analytics, and Shopify accounts during setup, we collect over 100 data inputs to run through our 4 models to determine your return on ad spend. We are able to dictate your ROAS output down to a granular level of video by video or campaign by campaign by looking at the specific video link, likes, comments, and time of the post. Our average campaign ROAS sits at 6x for our current advertiser customers.