1. Introduction

Thank you for choosing Curastory, which allows creators the opportunity to create, share and monetize videos. Curastory Inc. (“Curastory,” “we,” “us,” and “our”) wants to ensure that you enjoy our service today, tomorrow and in the future. Your privacy and the security of your personal data is, and will always be, enormously important to us.

This Privacy Policy (the “Privacy Policy”) explains our data collection practices, how we may use and disclose that information, the steps we take to keep it secure, and your choices regarding our use of this information when you visit the Curastory website, located at https://curastory.co (the “Website”), web applications (the “Apps”), and any other products and services that link or refer to this Privacy Policy (collectively, the “Services”). We will refer to the personal information we obtain about you as “Your Data.” Please read our complete Privacy Policy. By visiting the Website, Apps, or interacting with us in any other way, you accept the practices described in this Privacy Policy.

From time to time, we may develop new or offer additional services. If the introduction of these new or additional services change the way we collect or process your personal data, we will update this Privacy Policy accordingly and revise the “Last Update” date at the top of this document. Unless stated otherwise when we introduce these new or additional services, they will be subject to this Privacy Policy. By accessing the Website or Apps after we notify you of changes to this Privacy Policy, you are deemed to have accepted such changes.

If you have any questions about your privacy or our privacy practices, please see the “How to contact us” section below for information on how to contact us.

2. Information We Collect

a) Information you provide to us

We collect information from and about you directly when you provide it to us. This information may be collected when you contact us, fill out a form, access or participate on our Website or Apps, respond to surveys, or otherwise interact with us, such as through social media or networking sites. This information may include:

  • Contact information, such as your name, title, phone number, organization or employer, job title, work sector, physical address, and e-mail address;
  • Information you submit to us when you make an account;
  • Additional information you choose to provide to us, such as a profile photo, biography and brand sponsorship;
  • The content you create and share when you use our Services, which may contain Your Data;
  • Comments, questions, and requests you may make;
  • Information about your preferences, such as your preferred methods of communication and the types of information in which you are interested;
  • Records and copies of your correspondence (including email addresses and phone numbers), if you contact us; and
  • Any other information you voluntarily provide.

b) Information we collect automatically

Like most online services, we automatically receive standard technical information when you use the Website and App. We collect this information through browser cookies, pixel tags, web server logs, web beacons, embedded scripts, and similar technologies. These features enable us to personalize your experience using our Website and Apps, understand how you use them, and improve and further develop our Services. We collect this information as follows:

  • Web server cookies: A cookie is a small piece of information that is sent by our web server, stored on your PC’s hard drive, and used by your web browser to “remember” information about your visit. We use cookies to help us collect information and to enhance your experience using the Website. Specifically, we use cookies to authenticate users, personalize your experience when using the Website, analyze which features of the Website you use most frequently, and measure and optimize advertising and promotional effectiveness. To do this, we may use both session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer until you delete them. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, certain features of the Website may not be fully available.
  • Pixel Tags: Certain websites contain electronic images known as pixel tags (also called web beacons or gifs) that we use to help deliver and recognize cookies on our Website, count users who have visited those sites, and gather usage and performance data. We also include pixels in our emails to tell if you open and act on them.
  • Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.
  • Log files: Like most standard website servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses etc. are tied to personally identifiable information to enable our web-based service.
  • Device information: We collect information about the device you use to access or use the Website and Apps, including the hardware model, operating system and version, unique device identifiers, network information, and information about your use of our applications.
  • Geolocation information: We may automatically collect geolocation information from your device, your wireless carrier, or certain third-party service providers (“Geolocation Information”). You may control the collection of Geolocation Information through the user settings on your device. You may decline to allow us to collect such Geolocation Information, in which case we may not be able to provide certain services to you.

c) Information we collect from other sources, including our social media pages

If you connect to the Services using credentials from social media services such as Facebook or Google (“Social Media Services”), we will have access to certain information from that Social Media Service, such as your name, email address, advertising metrics, account and content analytics in accordance with the authorization procedures determined by such Social Media Service.

We may also collect personal information from users and visitors of other sites on which you have interacted with us. We will do so in accordance with the terms of use and privacy policies of those sites and applicable law. This includes our social media pages on places like Facebook, Instagram, TikTok, YouTube and Twitter. For example, we may collect the information you shared on our social media pages through an application or form, which will have a link to this Privacy Policy. We may also receive personal information when you comment on our social media advertisements, post comments about us, or tag Curastory in a public-facing social media post.

Personal information may also be collected by the third-party social media sites that host our social media pages. These sites may provide aggregate information and analysis to us about visitors’ use of our social media pages. This allows us to better understand and analyze our user growth, general demographic information about the users of these pages, and interaction with the content that we post. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content. This Privacy Policy does not cover personal information collected by such third-party social media sites. For more information on their privacy and security practices please review the privacy policies and terms of use on their respective websites.

d) Information we collect through third-party data and analytics providers

We use third-party data and analytics services (including Google Analytics and Segment) to evaluate your use of the Website, compile reports on activity, collect demographic data, enhance our data with other information about our users, analyze performance metrics, and collect and evaluate other information relating to the Website, Apps, and internet usage. These third parties use cookies and other technologies to help analyze and provide us the data, and may also collect information regarding your use of other websites, apps, and online resources, and across your electronic devices. We may also receive information about you from our marketing partners, including data brokers, such as ad campaign information (e.g., the ads you click on) or the social media platforms you use. These third-party services may also provide us with information based on inferences to better understand our users (see below). The information used by such services is usually at the aggregate level, but may contain identifiable personal information.

For more information on Google Analytics, including how to opt out from certain data collection, please visit https://www.google.com/analytics and https://segment.com. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website and Apps.

e) Tracking data

We collect tracking data using first and third-party cookies, pixels, web server logs, web beacons, and similar data collection and tracking technologies on the Website, Apps, third party websites, apps and online services, and across your devices (such as IP address, browser, type, ISP, platform type, device type). Third parties such as advertising networks and analytics providers may also collect information about your online activities over time and across different websites and devices when you access or use the Website and Apps.

3. How We Use Your Data

We use Your Data to provide the Services to you, and to operate our business. This includes:

  • Service-related usage: We use Your Data to provide and support the Website and Apps, such as communicating with you and other users, providing our Services, informing you about our work, processing your requests, and maintaining our systems.
  • Analyzing and improving our Services: We may run calculations, aggregate, normalize, clean, enhance, and make derivative works of the information obtained about you in order to:
    • Understand and analyze usage trends and preferences;
    • Monitor and analyze the effectiveness of the Website and Apps;
    • Improve the Services and develop new products, services, features, and functionalities; and
    • Test the Website, Apps, and our infrastructure, to make sure they are working correctly.
  • Marketing: If you enter your contact information on the Website or Apps and opt-in to receive electronic marketing communications from us, we may provide you with materials that could be useful, relevant, valuable, or otherwise of interest to you, such as our newsletter, and updates about services and products offered by us. We will not send you marketing emails if you have not signed up for this, and you can unsubscribe from receiving such emails at any time by clicking on the “unsubscribe” link at the bottom of all our marketing emails. You will continue to receive other non-promotional correspondence, such as your account or our ongoing business relations with you.
  • Advertising: Curastory, its business partners, and advertising/marketing companies may use Your Data to tailor, analyze, manage, report and optimize advertising you see on the Website, App, and on other sites and apps that you access and/or use through your devices. By accessing and using the Website and Apps, you consent to the processing of Your Data for these purposes.

4. How We Share Your Data

We may share, transfer, or disclose Your Data if you ask us to do so, as well as in the following circumstances. We will take reasonable measures to require that any party receiving any of your personal information from us undertakes to: (i) retain and use such information only for the purposes set out in this Privacy Policy; (ii) not disclose your personal information except with your consent, as permitted by law, or as permitted by this Privacy Policy; and (iii) generally protect the privacy of your personal information.

a) To assist us in running our business and providing services to you

We may employ other companies and individuals to perform functions on our behalf, such as website hosting, data analysis and enhancement, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, and email delivery. Curastory thus may reveal user data to third parties including third-party affiliates, our sales representatives, and business partners that may require information to invoice for a product purchased through our Website or App. Additionally, we may use third-party credit card processing companies to bill users for goods and services. These other companies will have access to Your Data only as necessary to perform their functions and to the extent permitted by law.

b) To better understand and serve our users

In an ongoing effort to better understand our users, we might analyze Your Data in aggregate form in order to operate, maintain, manage, and improve our Services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes.

c) For advertising and marketing purposes

We may share information about your activity in connection with your use of the Website and Apps, including tracking data, with third-party advertisers and remarketers to serve advertisements on our behalf across the internet and for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Website and Apps and elsewhere on the web. These entities may use cookies, web beacons, and other technologies to collect information about your use of the Website and other sites, including your IP address, web browser, pages viewed, time spent on pages, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Website, App, and other sites, and better understand your online activity.

By accessing and using the Services, you consent to the processing of data about you by these advertisers/remarketing providers in the manner and for the purposes set out in this Privacy Policy. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.

We may also work with third-party social media sites, such as Facebook, Google, and other media platforms, to serve ads to you as part of a customized campaign, unless you notify us that you prefer not to have information about you used in this way. For more information about how you can opt out of customized campaigns, please see “Your Choices” below.

d) As part of a business transfer

Your Data may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, including bankruptcy proceedings, and could be transferred to a third party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy or receivership. As we grow and develop our business, we might share Your Data with other organizations we join, merge with, or in other forms cooperate with.

e) For legal purposes

To the extent permitted by law, we may also disclose Your Data when required by law, court order, or other government or law enforcement authority or regulatory agency, or whenever we believe that disclosing such information is necessary or advisable, for example, to protect the rights, property, or safety of Curastory or others.

5. Children’s Privacy

Curastory takes children’s privacy seriously. We do not seek to collect personal information about children under the age of 13 through our Website or Apps. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Privacy Policy by instructing their children to never provide us personal information without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will promptly take steps to delete such information and terminate the child’s account.

6. External Websites and Payment Service Providers

The Website and Apps may contain links to third-party websites. Curastory has no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
Please be advised that your use of our third-party payment processor Stripe is subject to the terms and conditions, including the privacy policies, of Stripe. By using its services, you accept Stripe’s terms of service and privacy policy, which can be found at https://stripe.com/legal/ssa.

7. Security

We take commercially reasonable steps to protect Your Data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

8. Your Choices

a) Deletion of Information

If you would like us to delete any or all information, please email us at hello@curastory.co. To the extent compatible with our legal or regulatory record keeping requirements, we will use commercially reasonable efforts to process such requests in a timely manner.

b) Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Website.

c) Promotional Communications

You may opt out of receiving promotional communications from us by following the instructions in those communications or by emailing us at hello@curastory.co. Please note that you cannot opt out of receiving transactional e-mails related to your orders.

9. Do Not Track

As discussed above, third parties such as advertising networks and analytics providers may collect information about your online activities over time and across different websites when you access or use the Website or Apps. Currently, various browsers offer a “Do Not Track” option, but there is no standard for commercial websites. At this time, we do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

10. Notice to California Residents

Pursuant to California’s “Shine the Light” law (Civil Code Section § 1798.83), California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To make such a request, please send an email to hello@curastory.co.

11. Notice to Nevada Residents

If you are a resident of Nevada, you have the right to opt-out of the sale of personal information to third parties. You can exercise this right by contacting us at hello@curastory.co with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account.

12. Notice to All Non-U.S. Residents

The Website and App are hosted in and provided from the United States and is intended for visitors located within the United States. If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Services, you consent to any transfer and processing of your personal information in accordance with this Privacy Policy, and you do so at your own risk.

13. How to Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices, or if you would like to exercise your rights and choices, please email us at hello@curastory.co or write to us at the address below.

Curastory, Inc.

223 Bedford Avenue PMB #774

Brooklyn, NY 11211