-
Who are the creators in your network?
The creators within our network currently are nano, micro and macro professional athletes, student athletes, and fitness creators. Including, but not limited to the NBA, NFL, Olympians, WNBA, and everyday fitness creators.
-
Do creators have any conflicts with their talent agreements when using Curastory™?
No. Creators can add a brand to their account settings as a non-compete agreement, informing us if an ad spot bid on their video is in conflict. If so, that brand is not able to bid on their videos until the non-compete agreement has been removed.
-
Do you offer exclusivity across competing brands for creators?
We pride ourselves on allowing creators to accept ad reads from brand partners as they see fit.
-
Will creators be paid for aggregate views across all platforms?
Creators will receive payment on aggregate views across all of the platforms that are posted to which is factored into projected pricing for the video.
-
How often will creators get paid?
As long as creators have $10 in their account balance, they are able to pay themselves out and that will show up in the connected Stripe account along with the 2.9% Stripe processing fee with each bank account deposit.
-
What platforms are integrated that creators can post monetized videos to?
Right now, we only support long form video content, which is anything longer than 1 minute on IGTV YouTube, Facebook Watch, and TikTok.
-
How are videos matched to the right brand partners for ad reads?
We match the right brand partners to videos for ad reads based on criteria where the creators’ audiences are greater than or equal to 20% like gender, age, and location, as well as video rates and topics.
-
How do creators let viewers know they're watching an ad read in videos?
The Federal Trade Commission (FTC) states that an end-user needs to know when they are viewing an ad. With static posts, typically creators have to add the hashtag #ad or designate that it’s a sponsored post in writing. With video ad reads, creators can abide by the FTC rules by saying “this is sponsored by” or similar within their video without selecting “paid promotion”.
-
How long should videos be?
We suggest anywhere from 2 - 10 minutes for a good viewing experience across IGTV, YouTube, and Facebook Watch.
-
How often will I get charged for a creator ad read?
Your primary connected credit card in your account settings will be charged weekly.
-
Does it cost extra to have a creator shoot an ad or to use the platform?
No, we have no hidden fees. Our platform is free to use and run ad read campaigns with the budget you have in mind.
-
Am I able to choose to only run ad campaigns for the top creators in the platform?
Yes. Make sure to adjust the engagement sliders to what you deem sufficient for top creators. Rule of thumb we follow is macro above 100K, micro 100K — 10K, and nano below 10K.