As the internet continues to grow more and more integral to our daily lives, it was only a matter of time before it would shape the way we convey information to one another, too. In the past, simple text alone could get the job done. Today — with the advent of social media, smart phones, laptops, tablets, and everything in between — it’s all about multimedia. In truth, multimedia is just a fancy word for a combination of text, photos, and videos.
No matter if you’re using YouTube, IGTV, Facebook Watch, or posting across all three, you’re likely utilizing a multimedia approach for your content. But, as you know, the act of embracing video doesn’t mean that you’re guaranteed to have the amount of views typically granted to viral videos. Thankfully, there are ways to increase views on your videos. From the way you shoot them to the way you post them, it’s possible to secure more views on your videos regardless of the platform they’re on.
Send traffic to your video
One of the easiest ways to increase views on your videos is to simply send more traffic to them. Google Analytics certified FansPlug makes this happen by doing what’s called targeted views: By placing your videos alongside similar brands, businesses, artists, and other targeted audience demographics, FansPlug quickly and organically increases the amount of views on your videos. To do this, FansPlug makes the most of your video’s first 72 hours.
According to their research into the algorithms of these video platforms, these first three days are the most crucial because they determine whether or not your video will trend or rank among the top videos. Your ideal audience will see your videos naturally next to the types of content they’re already looking at, creating a natural flow that guides them straight to your videos. Best of all, this system works across YouTube, IGTV, and Facebook Watch and results in real, monetized views for you.
Focus on your niche and ideal audience
If you want to bring up your video views, you can start by focusing on your specific niche and keeping your ideal audience at the forefront of your mind whenever you’re actually making the videos themselves. By sticking to one particular corner of the market and doubling down on it, never shying away from what you do best, then your ideal audience (and their views video views) will come naturally.
Think about all the top content creators across Facebook, YouTube, and Instagram: they all are known for one specific thing, whether it’s gaming, beauty, lifestyle, or something else completely. Focus on your niche like they focus on theirs and views are sure to follow.
Make sure your information is up to date
Before you can expect your video views to go up, you have to make sure that your information is as up to date as it can possibly be. After all, accurate and timely info is how your ideal audience finds you in the first place. Add an identity or a brand that you plan on keeping consistent: some channel art, a special icon, a unique brand name, or a combination of all three. Additionally, make sure you have an informative and completed “About” section (assuming you are not already a well-established star on YouTube or Instagram, of course).
Check often to ensure your contact details are accurate so that potential customers or brand partners you work with in the future can reach out to you with ease. Of course, you should also include all your other social media accounts in your “About” section. By keeping your channel or your account’s bio, contact info, and content current and up to date, you’re showing your ideal audience that you’re creating your videos in the here and now and that it’d be worth their while to keep up with your videos by subscribing or following. Once they start rolling in, then your views have nowhere to go but up.
Use a captivating title
A captivating title is everything these days. While you want to avoid clickbaiting your audience by using a provocative title that suggests something about the video that isn’t actually accurate, a title that gives hints as to what’s to come without completely revealing the entire premise of the video can drive up views quite a bit.
Don’t be afraid to include relevant, buzzworthy words that piggyback on the latest viral sensations, either — this will only increase your ideal audience’s interest in your videos and help you to keep racking up those views. As an additional rule, the shorter the better: quick, easy-to-read titles will grab a potential viewer’s attention far more than a long, descriptive title that gives too much away.
Add trendy hashtags
Hashtags are a content creator’s best friend! Similar to how FansPlug places your video alongside similar content to yours, hashtags will place your videos right in front of your ideal audience simply by adding them to your video’s description. Hashtags, especially trendy ones, allow your video to be grouped into a specific feed with all sorts of other content utilizing the same hashtag as you. Study the hashtags that content creators making similar videos to you are using and go from there.
Before you know it, you’ll have a set of hashtags that bring in a whole slew of new viewers with each new post you make. Tools like VidIQ can help you determine which hashtags and keywords you should be using. This site will let you know your video’s SEO score, will figure out which words will help boost your video best, and even help you integrate these key hashtags into your video’s metadata. These things exist for a reason — don’t forget to use them!
Promoting across multiple platforms
Promoting and posting across multiple platforms not only gives you more views, it also gives you more of an audience. Social media users across Facebook, Instagram, and YouTube are very particular about why they prefer one site over another. By promoting and posting your videos across all three, you give each and every one of them the opportunity to view your videos without having to bring them over from one site to a completely different one just so they can see your posts.
Plus, this cross-platform method gives you three times the opportunity for monetized views and three times the opportunity to reach new members of your ideal audience.
Make it look good
It almost goes without saying, but if you want people to watch your videos, you need to make absolutely sure that they look good. Do some research and observe videos from content creators you’d consider similar to you and see how they shoot their videos. More often than not, they’re probably mixing information with entertainment and allowing for their own unique style to shine through the video. Don’t feel like it’s against the rules to ask for help, either — plenty of content creators utilize an entire team to make their videos happen. You wouldn’t be in the wrong to do the same. A good-looking series of videos will have viewers flocking to you like you wouldn’t believe.
Also, if you don’t want to spend over $1,000 on quality video equipment, you can rent Curastory video kits for just under $50. All of the video rental kits contain lighting, microphone, and backdrop equipment. The Curastory professional kits with GoPro cameras start out at only $50. If you want to use your smartphone for vlogging, no worries. Just rent the Curastory starter kit at just $35. Quality video has never been so easy.
Keep the runtime short
Just as important as making your videos look good is making sure your videos stay short, sweet, and to the point. While there is certainly a market for videos in excess of 20 minutes or more, most people are looking for quick videos they can watch on the go. Try to keep the runtime under ten minutes so that your audience can binge through your videos with ease.
Surely you hear that word all the time: bingeworthiness. It’s a highly coveted thing, so you should definitely pursue it. If your viewer has 30 minutes to devote to your videos, wouldn’t you rather them watch three ten-minute videos over one half-hour video? Opt for triple the views at a third of the runtime!
The bottom line
Still wondering how to increase views on YouTube? What about how to get more video views for Instagram? Or video views on Facebook? Or simply how to get more video views in general? Look no further than FansPlug. As an excellent source of organic views across all the top platforms like YouTube, IGTV, and Facebook Watch, FansPlug brings in real, monetizable numbers to content creators, marketing agencies, record labels, and big brands alike. Interested? Now’s the time! FansPlug is currently offering a promo code through Curastory for 10% off — just enter CURA10 to see your views go up like never before.