Curastory, a content creation platform, is looking to educate college athletes on how to not only become better creators, but monetize their own work.

With content houses like the Hype House and creator hot spots like BOA and the Saddle Ranch Chophouse, Los Angeles is often seen as the hub of the creator economy. But when it comes to creator economy startups, New York is giving the City of Angels and the San Francisco Bay Area a run for their money.

Over the summer, startup executive Patrick Griffin began reading more about how student-athletes were becoming influencers, thanks to loosened restrictions by the National Collegiate Athletic Association.

Before July 1, Jon Seaton was an obscure 285-pound offensive lineman at FCS Elon University. But since the birth of the Name, Image and Likeness era, Seaton has become a sought-after social media influencer whose 1.5 million TikTok followers make him highly marketable.

With NCAA athletes soon being able to make money off their likeness, one platform hot off the crowdfunding site WeFunder is stepping in as a middleman to connect content creators in sports with brands.

Curastory founder and CEO Tiffany Kelly is using her background as a sports analyst at ESPN to develop an athlete-centered, content platform Curastory.

Crowdfunded video platform Curastory is one of several firms poised to capitalize as the NCAA works toward allowing student-athletes to earn money from their names, images and likenesses.

The women who have founded startups catering to creators, a population that is overwhelmingly female, have only received a sliver of the sector’s total funding.

The creator economy—content creators, curators, and community builders—use social media, blogs, podcasts, and video to influence culture and business.

As athletes embrace their roles as content creators and influencers, Curastory hopes to help them monetize their video output.