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With content houses like the Hype House and creator hot spots like BOA and the Saddle Ranch Chophouse, Los Angeles is often seen as the hub of the creator economy. But when it comes to creator economy startups, New York is giving the City of Angels and the San Francisco Bay Area a run for their money.
Before July 1, Jon Seaton was an obscure 285-pound offensive lineman at FCS Elon University. But since the birth of the Name, Image and Likeness era, Seaton has become a sought-after social media influencer whose 1.5 million TikTok followers make him highly marketable.

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