Every creator should have a media kit. That’s something we all should hear sooner than later. It will save you several hours of trial and error before coming up with a solid growth strategy to monetize views and rule offline negotiations.
However, don’t let pressure eat you up. We got you covered.
Today’s article will cover everything you need to know about media kits, how to create a proper one, and some best practices to start applying right away and make your growth journey, partnerships, and collaborations bloom.
What is a media kit?
A media kit is a comprehensive document filled with relevant information about your brand, business, product, or service. This serves particularly well for those situations where you need to outline your statistics, and metrics, enabling you to capture real-time data across all platforms.
This will allow you to get ahead in terms of offline negotiations and increase exposure for new pairs of eyeballs — drastically improving your social media statistics, reach, and overall engagement.
For example, Hubspot explains what a media kit is very well by saying:
“A comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers.”
Essentially, a media kit is a one-stop solution for content creators, acting as an online resume — which is always necessary for any creator to expand their reach.
What goes inside media kits?
This is a crucial part of today’s story, since we’ll explain in detail what you need to do to create an eye-catching and effective media kit, so listen close.
Here’s an amazing example of what a media kit for content creators should look like, powered by Mediakits.com:
- Featured press
- Recent sponsors
- Accurate metrics and relevant data
- Social links
Now, let’s dive a bit deeper into each of these bullets, starting with the featured press coverage.
In simple terms, including your recent press coverage helps you, a content creator, to build credibility and authority in your targeted niche.
Pro-tip: A great press coverage about you as a creator should always answer the Why, What, When, Where, and How related to your content.
Second, are your recent sponsors (AKA — brands you’ve worked with). This is pretty much self-explanatory, but you must show precise information about your campaign and results for those specific audiences. It’s almost like a case studies section to help future sponsors determine the quality of your efforts.
Third, we have your KPIs, metrics, and relevant stats.
As a creator, you are a walking personal brand, so it’s massively important to have this highlighted in your media kit.
Because think about it — potential brands working with you will be keeping their eyes open for these metrics to determine if a future campaign with you as a creator would make any sense. And, to push the odds in your favor, you must have this in hand.
From the total audience and likes to a comprehensive and guided walk through each platform you’re using to create content… Everything matters in this regard.
For example, your most recent videos’ stats.
At Curastory, we love video content — you pretty much know that by now. So it’s crucial to pay attention to this one here, as video is the new normal: Multimedia releases get 9.7x more exposure than traditional releases.
No wonder creators are seeing a huge boost in engagement, social media statistics, partnerships, etc. Because it’s the new THING.
And, finally, social links. If you want to see that media kit lifting your social media statistics, you might as well include your socials there too. Exposure, all for those monetizing views.
How do media kits help content creators?
It’s a new world… And with this new digital economy, media kits have become even more relevant than ever before, turning growth strategies into increased reach, vital information for partnerships and collaborations, and a huge way to monetize views.
You can see your media kit as a pitch book or online resume. Something you’d send to a potential client, partnership, or brand. It’s a new tool that has unimaginable potential to take your engagement to new heights with little to no effort.
Let’s get into the top three reasons why media kits are a no-brainer for content creators to set the tone, all brought by Flottmanco:
First reason: It gives YOU control.
This means, you are in charge of how the audience will perceive you as a creator, because you’re handing over the necessary information — leaving no room for assumptions.
Second reason: It saves TIME.
When a brand is searching for details about you, they’ll likely spend several hours digging up… And that’s not always so great. But, what if you could save them time and put the necessary information in front of them? Well, voilá: That’s a media kit’s job!
Third reason: It increases CONFIDENCE towards you.
Because come on — it looks legit. It’s like having a professional layout about you, a trusted and confident creator. Who wouldn’t trust this piece of work?
Examples of successful media kits
At Curastory, we love highlighting works of art — and these media kits surely fit that standard.
For you, a seasoned creator who’s all about growth, these media kits will become a go-to when it comes to inspiration (or tweaking, if you already have a media kit).
Let’s admire some media kits!
Entrepreneur: Elegance and approachability
Entrepreneur’s media kit is just awe-inspiring. It’s clear, concise, and elegant. Something every journalist would melt for.
People Magazine: A cultural force of nature
People’s Magazine knows how to run the show. They highlight great imagery, their jaw-dropping audience reach, and why they are a solid marketing opportunity for investors.
How do media kits help you gain partnerships?
For creators, media kits are the Robin to their Batman. The bread to their burger. The Salt for their Pepper. You get it — it just has to be there.
Why? Simple: It will allow you, a creator, to get higher chances of closing successful partnerships, collaborating with purposeful (and high-paying) brands, and recap relevant information and case studies about yourself to reach higher audiences.
The Boss Project dedicated a full article on this matter, which explains why in very simple terms.
In a nutshell, it sets the tone for brands to know who you are — your personality, achievements, drivers, motivations, and passions. It’s a simple way to show yourself as you truly are, connecting with brands deeper.
This will, hands down, help you close better partnerships because it will also put you in the spotlight for brands that resonate with your message and with your audience.
It’s the little things. Brands have a heart and a knack for finding real creators with whom they can build profitable relationships, like you.
And we’re here to support you every step of the way.
Modern problems require modern solutions.
At Curastory, we’re all about helping creators get their media kits out to new eyeballs, taking the burden of cold outreach off their shoulders, among other strategies that take time, money, and effort through our creator profiles.
This enables content creators like you to personalize their profiles to match a brand’s strategy, making the whole sponsor hunting journey feel like magic (when it’s actually technology doing the work).
Besides, you don’t even have to worry about profile matching — we do all the heavy lifting, so you can just sit and enjoy the benefits of pairing up with targeted brands on our platform.
No more cold sending media kits. We got you covered!
Got questions? We have the answers!
At Curastory, we love and champion our creators to achieve their biggest goals.
That’s why we want to let you know that we’re here if you have any questions on this subject — we’d love to help if you need any assistance.
Just let us know!
Until next time,
The Curastory Team