May 13, 2022

Here’s how to avoid having your videos taken down by social media platforms

Without music, social media videos would be awkward. 

Both Curastory and APM Music couldn’t agree more with this statement, as having the fitting soundtrack gives a whole different vibe to social media video content — especially for creators.

However…

There’s a huge problem with the music — and that’s copyright infringement. 

Take the Copyright Law (which, *clears throat*, it’s a Federal Law by the way) as an example. It’s there to protect your valuable creation from copyright infringement… But also to punish you if you go extra-smart on taking things borrowed from other creators. Music involved.

This could cause all your video content creation efforts to go to the trash bin faster than an Addison Rae’s video going viral. And we’re up to changing that.

In today’s article, we’ll tackle the most significant reasons why your video content could get removed from video platforms and how to avoid this from happening altogether…

So, without further ado and powered by APM Music, here’s all you need to know as a creator to avoid having your videos taken down.

The importance of having music in your video content. 

Music gives meaning, context, and purpose to everything in life. And when it comes to video content… It also gives personality to this intent.

According to Lojo Marketing, “Music can make a huge difference in your video; the right can make it more exciting and dynamic, while the wrong can stick like a sore thumb. The general recommendation is to use a sound effect that reflects the video content’s overall message. Your video content can deliver the desired customer experience with the right music, which plays a critical role in your brand awareness.”

Which, in essence, is accurate.

Your audience could probably ignore a somehow poor video quality — but they’ll never forget poor audio quality or distorted music. It’s annoying, and it makes your brand look unprofessional.

But exactly why is having music in your video content so important?

Both APM Music and Curastory’s experts agree that there are 3 top reasons why:

1. 81% of marketers say music enhances video engagement.

Yes — music tells a story, and it should be the perfect complement to your brand’s message. If you’re telling an emotional story, you probably won’t want Pantera’s “Cowboys from Hell” playing in the background (no offense to Pantera fans). It might share a weird message on your puppy video.

Up the engagement, people.

2. 78% of people watch online videos every week, and 55% view online videos every day.

Video rules, and numbers show that. If you want better engagement and a higher reach, video is the way to go. And music is just the perfect way to enhance video experience.

3. More than 1 billion hours of video are uploaded every day to YouTube.

Numbers can’t lie. Video supports creators and audiences to get a higher-quality experience, as video content has established itself as the go-to source for entertainment for most groups, regardless of age, ethnicity, gender, or nationality.

How to add music to your social media videos?

Adding music to your social media videos is as simple as it sounds, speaking exclusively about the action per se. It is very simple regardless of the platform you’re uploading videos to.

We’ll cover the basics of adding music background to your videos on Facebook, Instagram, TikTok, and YouTube.

Starting with Facebook, and according to The Evening Standard, there are four simple steps to follow:

  1. Take a photo or video from the Facebook camera or upload one from your camera roll
  1. Tap the sticker icon and select the music sticker
  1. Find the song you want to add and the right part of the song you want to share, and add the sticker with the artists and song name to your post
  1. You can then customize your story with other stickers and effects, and then you’re ready to go 

As for Instagram, the process is slightly different.

  1. Browsing through the ‘create’ tab, you’ll access your Instagram’s home page (swiping right).
  1. Then, you’ll need to create an Instagram story — choosing the video format.
  1. You’ll see another menu at the top right corner of your screen. Tap on the ‘sticker’ button to find more options.
  1. ‘Music’ option will appear on the second row with two more options: For you and browse. Both include different curated playlists and genres to pick from.
  1. Finally, search for your preferred track and choose the audio’s length.

Tik Tok’s case is straightforward as well. Taking the Business Insider’s words on this, there are seven simple steps to make this happen:

  1. Open the TikTok app. Tap the plus + icon at the bottom of the screen to create a new video.
  1. Tap the red circle on the bottom of the screen to record a video. When you’re finished recording, tap the red circle again, then tap the red checkmark on the bottom-right of the screen or use a photo or video from camera roll.
  1. Tap the Sounds icon at the bottom-left of the screen. You’ll find instrumental tracks, radio hits, and more in the Sounds library. 
  1. Tap to select a sound from the Recommended list, or tap ‘More’ to search for additional sounds. Recommended tracks based on your video’s content will appear at the bottom of the screen. 
  1. Tap the snipping tool, then drag the audio clip left and right to pick the section you want to include. Tap the red checkmark when you’re finished.
  1. When you’re finished adding sound, tap Next.
  1. Post your TikTok by tapping Post.”

For YouTube, all you need to do is follow the instructions in Google’s help center:

  1. Sign in to YouTube Studio.
  1. From the left menu, select Content.
  1. Click the video you’d like to edit.
  1. From the left menu, click Editor.
  1. Select Audio and use the search filters to find a new audio track. Click Play to preview tracks.
  1. When you find a song you like, click ADD. The song will appear in the editor in a blue box. Drag the box to change when the song should start. Drag the edges of the box to change the amount of music that plays. Use the zoom options for more precise adjustments.
  1. When you’re finished, click SAVE.

Or…

It could be even easier to find the right track for videos uploaded on these mentioned platforms: APM Music.

With a constantly improved database and over 5k songs added each week, APM Music is the go-to place for brands looking to protect their videos — all available through creator and brand-focused platforms, like Curastory.

Copyright infringement is a real deal, and avoiding this hassle affects your brand development efforts.

Go check them out — besides, APM takes care of the heavy lifting if you wish. From music replacement, custom scoring, and even Music Direction assistance, they have everything a brand needs to avoid having their videos taken down due to copyright infringement.

Better safe than sorry, right?

How do Curastory and APM Music help with copyright issues and creating video content with music? 

Glad you asked.

With our newest partnership with APM Music, we’re taking the bull by the horns, providing our brand partners and content creators with an easily accessible solution for their content creation efforts.

As you know, Curastory has an extensive library of licensed music everyone can use for sprucing up their videos — all while editing your videos seamlessly.

APM Music has over 1,000,000 tracks in its library and has worked with huge media and sports industry companies, such as MLB, NFL, ESPN, Turner Sports, and a league-wide deal with the NHL. They are constantly adding new music to it weekly, empowering Curastory users to find the soundtrack of their lives with just a few clicks.

And, how does that solve the copyright issue, you might ask?

Simple: You won’t have a problem finding the right tune for your video campaigns or minimizing the risk of getting banned or flagged, as APM offers the best indemnity and legal protection among all music production companies out there.

How to avoid having your videos taken down by platforms when adding music?

The short answer to this question would be… By following the rules.

However, there’s a bit more to that than just sticking to what the platform says. You need to know the rules to play the game.

According to Ian Marzine, Social Media Law Expert, there are certain things your brand can start doing to minimize the chances of getting videos taken down due to copyright infringement:

  1. Keep it short.

Sure, there are no specific rules on the length of the copyrighted material, music in this case. Nevertheless, the imported audio should be as short as possible to keep things safe.

  1. Take the content out of context

Taking the material far away from the original intention makes it easier to transform the content. 

For example… Suppose you’re reviewing an 80’s outfit and comparing it to something Axl Rose would wear. In that case, you could insert “Sweet Child O’ Mine” into the video while transforming the intention of the track. Altering the content, taking things out of context.

  1. Attribute the content

This is the easiest fix: Attribute the music to its original creator by citing the source. Worst case? This is a more than decent defense to a copyright strike.

The cons about getting your video taken down 

Copyright infringement (social media) jail sucks. No doubts about that.

However, there are even worse consequences than just having to re-upload your video… And they are something to be cautious about.

For instance, did you know that having your video taken down by a copyright infringement automatically flags your video for monetization purposes?

It makes sense — you can’t profit from something that’s not yours even though it feels like it.

You need to be very careful about how you use music in your videos if you want to continue monetizing your content, whether a revenue share from the platform or your own sponsorships. 

Just like the NFL got in trouble a couple years ago. Something that could have been easily avoided (Yeah, even the big players get flagged every now and then).

First strike will work as a warning. A second strike will affect your ability to monetize. And, same as baseball, a third strike and you’re out: Account taken down, fines to be paid for struck videos, all of your videos removed, no questions asked, you’re just out. 

Getting strikes also affects your ability to live stream your content, as it could prevent you from live streaming content for 7 days.

Too much to handle from something you could easily avoid with APM Music and Curastory’s help.

Got questions on how this works exactly? Just reach out. 

We’ll love to share more details about music licensing with our newest partner’s help.

With love from the APM Music and the Curastory Team.

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